Vol 6, 2016
About the Cover
Gond art is tribal painting of Madhya Pradesh practised on exterior walls of the house to bring good luck by Gond tribe. The present study was conducted to know knowledge of Gond tribe residing near the banks of Narmada River. Two districts namely Dindori and Mandla district of Mahakoshal region of Madhya Pradesh were selected to assess the knowledge of Gond art. Knowledge regarding themes, signature pattern, design, motifs, colours, media used and institutions involved in promotion of art were assessed.
Table of contents - 2016 (Vol 6)
Designing a coffee shop: did you consider the atmosphere?
Siti Aisyah Muhammad, SungPil Lee
The creative industry has considered service innovation design as a crucial component, which has the significant impact on the perception of the consumer has been proven in the countries that are major in the design market.
Indian journal of arts, 2016, 6(17), 1-15
The role of Islamic banking system as the milestone towards Indonesia creative economy development
Devy M Puspitasari, Nugroho J Setiadi
A model of micro-finance system that allows developing creative industries has been introduced through the role of Shari’ a banking in Indonesia. Because of this phenomenon, many researchers have tried to compare the financial performances of Conventional Bank and Shari’ a Bank.
Indian journal of arts, 2016, 6(17), 16-33
Malaysia homestay industry on perspectives of roles, issues, challenges and advertising use: a preliminary study in kedah homestay
Muhammad Abdul Malik Saedon, Sobihatun Nur Abdul Salam, Nassiriah Shaari
Malaysia Homestay Industry plays an important role in helping Malaysia government to continue to sustain even to increase the country’s economy. Even though this industry brings a great value, but there are many issues and challenges exist that can affect the economy sustainability.
Indian journal of arts, 2016, 6(17), 34-47
Siti Nurhaliza and purchase intention among university students in Malaysia
Norsiah Abdul Hamid, Christina Yap Ai Fern
In this decade, advertising market has become more competitive and everywhere. Thus, in this article, we look into essential characteristics of an effective endorser. This study adapted the Ohanian’s tri-component and model of celebrity endorsement.
Indian journal of arts, 2016, 6(17), 48-68
Customer relationship and marketing of banking services through internet in India
Karthi R, Jamuna Devi P, Midhunalakshmi G
This paper is attempted to understand the customer relationship and marketing of services in banking services. It is purely a review paper where the researcher is interested to know how far the customer relationship is maintained in banking sector including public and private.
Indian journal of arts, 2016, 6(18), 69-75
Corporate work culture – an empirical research in leading chemical company
Karthi R, Asha Daisy B, Suriya R
The study entitled “Corporate Work Culture- an Empirical Research in leading chemical company”. Corporate work culture normally differs between companies to company. Based on the work culture, the team spirit among the employees will influence their working pattern.
Indian journal of arts, 2016, 6(18), 76-80
A study on industrial relations at Ferrari shoes (India) private limited, Coimbatore
Durgadevi P, Balaishwarya P, Asha Daisy B
The project entitled “A Study on Industrial Relations at Ferrari Shoes (India) Pvt.,Ltd, Coimbatore.” is done to know about the Industrial Relations in the company. Industrial Relations is “A relationship between management and employees or among employees and their organization that characterize and grow out of employment”.
Indian journal of arts, 2016, 6(18), 81-87
An overview of work place harassment
Midhunalakshmi G, Vinotha P, Durgadevi P
Workplace harassment is the ridicule or soothing behavior directed at an individual worker or a group of workers. Recently, matters of workplace harassment have gained interest among practitioners and researchers as it is becoming one of the most sensitive areas of effective workplace management.
Indian journal of arts, 2016, 6(18), 88-92
An analysis of violence against women in India
Vinotha P, Suriya R, Durga Devi P
Violence against women has long been a problem, in times of peace and war. This violence ranges from very mild teasing to rape and murder, and takes place at home, in the streets, at work places, jails, in short everywhere.
Indian journal of arts, 2016, 6(18), 93-98
A study on employer and employee relationship
Asha Daisy B, Midhunalakshmi G, Balaishwarya P
This paper investigates the job satisfaction in relation to managerial attitudes towards employees and firm size using the linked employer-employee survey results in Britain. We first investigate the management-employee relationships and the firm size using maximum likelihood profit estimation.
Indian journal of arts, 2016, 6(19), 99-104
An overview of working women health consciousness in India
Balaishwarya P, Vinotha P
This paper titled, “An overview of working women health consciousness in India”.Health is an important component of human development. With the rapid changes brought about through globalization and the resultant new economic order, there is an increase in the need for academic studies to be focused on the area of women’s health.
Indian journal of arts, 2016, 6(19), 105-108
Effectiveness of ERP in Spanys technology solution at Pondicherry
Suriya R, Karthi R, Mahalakshmi R
Best practices are incorporated into most ERP vendor's software packages. When implementing an ERP system, organizations can choose between customizing the software or modifying their business processes to the "best practice" function delivered in the "out-of-the-box" version of the software.
Indian journal of arts, 2016, 6(19), 109-116
Review on transportation scheduling problem
Jamuna Devi P, Padmasri R, Bindhu D
Transportation by railroads and airlines contains a rich set of optimization problems with substantial potential savings in transportation costs. In the past few decades, unfortunately, optimization models were not widely used in transportation industries
Indian journal of arts, 2016, 6(19), 117-121
A study on organisation culture and its impact on employee’s behaviours in Spansys technology solution at Pondicherry
Aarthi L, Anitha N, Divya A
The topic of the project is ‘A Study on ‘Organizational Culture’ and its Impact on employees’ behavior’. It brings out the behavioral aspect of the employees working in SPANSYS TECHNOLOGY SOLUTION. The main objective of the study is to find the overall performance of the employees.
Indian journal of arts, 2016, 6(19), 122-128
E-recruitment strategies in emerging scenario
Archana KR, Jees George
E- Recruitment strategy is a well articulated technique for effective utilization of internet technology in order to improve efficiency as well as effectiveness of the recruitment process. As internet usage became widespread, the first step of e-recruiting was the addition of online career option on corporate websites.
Indian journal of arts, 2016, 6(20), 129-133
A study on labour wellbeing measures in Ashok Leyland Pvt. Ltd., Chennai
Dharania Abirami M, Ramya R
Welfare benefits are a necessity in every organization today. The philosophy of labour welfare and its necessity was mentioned in a resolution passed by the Indian National Congress on fundamental rights and economic programme in its Karachi Session in 1931.
Indian journal of arts, 2016, 6(20), 134-139
Analysis of work life balance of the employees in the medical field at Karaikal
Meenatchi S, Syed Nasrudeen Moulana S, Sharmila R
This study entitled “Analysis Of Work-Life Balance Of The Employees In The Medical Field At Karaikal”. It aims to find out the worklife balance of employees followed by the medical field in the Karaikal region. Descriptive research design has been used.
Indian journal of arts, 2016, 6(20), 140-144
A study on workers participation in management in Sri Balamurugan Engineering Works Pvt. Ltd. at Trichy
Periya G, Subasri S, Pushpanjali S
Workers Participation in Management means the workers are given a chance to share the functions of the management in achieving the organization goals of the undertaking a project title is “A Study On Workers Participation In Management In Sri Balamurugan Engineering Works Pvt. Ltd. At Trichy”.
Indian journal of arts, 2016, 6(20), 145-150
A study on supplier attitude towards tissue paper Nagapattinam district and around the areas
Sivaselvam N, Rajesh R, Vanitha V, Sobanadevi A, Rajeshwari S
The study helps to understand the supplier attitude towards tissue paper business in Nagapattinam and selected areas. The study has been observed from Nagapattinam, Velankanni, Vedaraniyam, Thiruthuraipoondi, Thiruvarur, Kumbakonam, Mayiladuthurai and Karaikal.
Indian journal of arts, 2016, 6(20), 151-157
Knowledge of Gond Art in Mahakoshal Region
Shobha Bora, Sakshi
Gond art is tribal painting of Madhya Pradesh practised on exterior walls of the house to bring good luck by Gond tribe. The present study was conducted to know knowledge of Gond tribe residing near the banks of Narmada River.
Indian journal of arts, 2016, 6(20), 158-165
A Study on Recruitment and Selection Process with reference to Hindu Temples in Visakhapatnam, AP, South India
Vijaya Prasad M, Uma Devi M
In this research paper, study has been made about recruitment and selection process of Hindu Temples in Visakhapatnam District of Andhra Pradesh. Efficient recruitment and selection strategies result in improved temples outcomes.
Indian journal of arts, 2016, 6(20), 166-177
The Menace of Domestic Violence and the Indian Legal Proforma- An Appraisal
Inderpreet Kaur Narang
Violence against women is a centuries-old phenomenon that has been perpetrated in the name of religion, social customs and rituals. Though violence against women is age old phenomenon, legal resistance to the evil of domestic violence is a recent process.
Indian journal of arts, 2016, 6(20), 178-187
Study of Factors Influencing Purchase of Smart phones: A Case Study of College Students in Chennai
Shauryaa Saraf, Suresh Kumar D, Beraka Chalapathi
India is expected to become world’s second largest smart phone market by the end of 2016.This leap is the result of the increasing penetration of affordable smart phones in the country. Out of the 26.7% smart phone users in India, 13% are college students between the age group of 18-24 years.
Indian journal of arts, 2016, 6(20), 188-198
Rural life and Kabaddi: Reflectives in Tamil cinema ‘Vennilla Kabaddi Kuzhu’
Arunkumar AS, Jesurathnam Devarapalli
Kabaddi is one of the indigenous games of India that is gradually acclaiming recognition in the global sports arena. In one hand when the game is gaining popularity through corporate intervention, on the other side it is has become a reflective of local cultural realm.
Indian journal of arts, 2016, 6(20), 199-204