Vol 5, 2015
About the Cover
One of the interesting old Balinese tradition is known as “Manak Salah” (Bearing Wrong Children). In the tradition the family bearing “twins children with different sex” is exiled. This research found that the tradition is kept at the Julah village, although the regulation issued in 1951 by the Provincial Legislators has terminated it. At Julah the parents with such children take their family voluntarily to leave the village because they felt afraid of “the unseen spiritual punishment from the God” and believe that the ritual is influential.
Table of contents - 2015 (Vol 5)
Grievances redressal mechanism in Indian life insurance industry
Raman S, Uma K
Customers are the vital key for each business and company to help them to grow. So, implementing Customer Relationship
Management applications is one of the important tools that will help managers and companies to increase the satisfaction
and loyalty of customers more than before.
Indian journal of arts, 2015, 5(13), 3-6
Inter-cultural Communication between Local Hindu and Islamic Community in Perang Topat Ceremony in Lingsar Temple, Narmada District, Lombok
Wayan Wirata I
Culture is a medium of expression of creativity among people of Lombok. To make their friendship from one to another is necessary, and available communications among them are through a ritual ceremony called Perang Topat.
Indian journal of arts, 2015, 5(13), 7-10
The Emerging Roles of Diaspora in the Restructuring of Nigerian State
Fayomi Oluyemi O, Adeola Gabriel Lanre
The changing world economic fortunes as affected the Third World countries has brought about various Structural Adjustment Programmes by the World Bank and other International organisations to cushion its effect on these countries.
Indian journal of arts, 2015, 5(14), 11-17
Cow Based Rural Sustainable Income and Employment Generation
Lakshmi V, Chandra K
A major part of India Population lives in rural areas. Though our National economy is totally agro-based is a known fact, No longer the agriculture be a substitute to meet the needs of rural people. It is clear from the major flow of money, which through urban areas.
Indian journal of arts, 2015, 5(14), 18-24
Ritual Sanction in the Balinese Tradition of exiling the family of Manak Salah at Julah Village, Tejakula District, Buleleng Regency
I Nengah Lestawi
One of the interesting old Balinese tradition is known as “Manak Salah” (Bearing Wrong Children). In the tradition the family bearing “twins children with different sex” is exiled.
Indian journal of arts, 2015, 5(15), 25-34
Postmodernity in Malaysian art: tracing works by Nirmala Shanmughalingam
Nirmala Dutt Shanmughalingam is one of the second generation artists in Malaysia. Nevertheless, besides a four-page essay on the artist in Modern Artists of Malaysia (1983) and a few art catalogues, there are hardly any articles written about her.
Indian journal of arts, 2015, 5(16), 35-43
Identifying visual representation for National brand identity in packaging design
Khatijah MD. Saad, Muhammad Zaffwan IDRIS
This paper aims to determine the affective use of visual representation of Malaysia national identity through visual perception. Researchers use the visual identity of the country as a medium of communication.
Indian journal of arts, 2015, 5(16), 44-52
Bio-structural analogues in furniture: transformational potential of chair design as can be found in Rafflesia structures
Fu Chew Xiang, Zulkifli B Muslim, Mohd Sharizal Dolah
The aim of this literature review paper is to explore bio-structural analogues in furniture, focusing on discovering the transformational potential of chair design as can be found in Rafflesia structures.
Indian journal of arts, 2015, 5(16), 53-65
Print ads (poster) as the method of child sexual abuse prevention’s campaign design
Sofiyuddin AMS, Khairulnizam MR, Faizah NMP
The study is a design research on the poster design, which is concentrating on the child sexual abuse prevention’s campaign design. The topic been chosen based on the deficiencies of service and information method, particularly in terms of advertising design towards the issue.
Indian journal of arts, 2015, 5(16), 66-76
A semiotics melodic analysis of P. Ramlee’s songs
Abdul Hamid Adnan
P. Ramlee was a talented and prolific Malay born musician. His accomplishment as a Malay musician was closely connected to Malay movies in which he had been involved. The aim of this paper is to evaluate the specialty in the melodies which were composed by him.
Indian journal of arts, 2015, 5(16), 77-85
A correlational study of the relationship between users acceptance and satisfaction towards behavioural intention
Nur Fathiah Binti Mohd-Bashri, Fadhilah Binti Mat-Yamin
The popularity of Facebook as social interaction tool among people worldwide cannot be denied. In Malaysia, Facebook become the most popular Social Networking Site (SNS) especially among the adolescents and young adults’ users in the age range of 18-35 years old.
Indian journal of arts, 2015, 5(16), 86-92
A review of challenges in learning Chinese characters among non-native learners in Malaysia
Chua HW, Tan TG, Lin Chia Ying
Chinese language is totally different compared to others languages found in Malaysia such as Malay and English languages. These languages use alphabets to form words. Chinese language consists of Chinese character that has three compounds which are form, sound and meaning.
Indian journal of arts, 2015, 5(16), 93-100
Creativity, Venture Creation and Innovation of Generation Y in Malaysia – A Comparison of Generation X and Generation Y
Cheng Wei Hin, Filzah Md Isa, Abdul Manaf Bohari
Successful and enduring companies today have to maintain a competitive advantage and this is one of the challenges most companies faced today. Increasing demands and expectations of customers resulted in most companies looking to recruit more productive, responsive and creative workers.
Indian journal of arts, 2015, 5(16), 101-110
Fostering creativity in the Islamic world: towards an effective Islamic creative industry
Salina Ismail, Muhammad Shakirin Shaari
The world’s predominantly Muslim countries have long been lagging in their contribution in the creative industry. This is due to the lost of creativity and innovative traits in the Muslim communities.
Indian journal of arts, 2015, 5(16), 111-119
Violence against woman in selected Thai films: a perspective
Napat Ruangnapakul, Norhafezah Yusof, Norsiah Abdul Hamid
Worldwide, researchers have shown interest in the studies of violence and violence against women in the media that influence people's behaviour with different approach and theory.
Indian journal of arts, 2015, 5(16), 120-127
Brand identity: Be original, be creative
Sabrina M Rashid, Kamal Ghose, David A Cohen
Branding is a huge concept that can be applied in various sectors. Thus, it is highly encouraged for scholars and practitioners to know the history of brand itself, and to comprehend the concept. Brand identity is one of the core component of brand.
Indian journal of arts, 2015, 5(16), 128-136